Louis J. Zmich

Louis J. Zmich

Owner of Zmich Consulting Marketing and Sales Doctoral Candidate

Louisiana Tech University

The Mission

Zmich Consulting LLC is a small, independently owned marketing consulting company that prides itself on honesty, transparency, and dedication to making your business perform the best online. I pride myself on learning the ins and outs of online brand management and social media guidance to provide you and your business the tools needed to be seen by your customers. The bottom line is, if your business is not online, you don’t exist. However, only “being online” is not enough anymore. Companies are forced to optimize their business by using tools like Google Analytics, Google Tag Manager, and Google Ads to the best of their ability. Businesses must optimize their advertising to be seen by customers at the right time. Not to mention having a cohesive brand image on all social media platforms, so people know what you offer and how you can benefit their lives.

All of these tools can be overwhelming. You’re a business owner, and as such, time is a scarce resource. That’s where I come in. I will work with you and be your digital consultant, making sure your business is seen by the customer that matters to your bottom line while making sure you know how to optimize your business’s strategy and mission best. I have worked with both the Ruston Farmers Market and Holly Creek Farm to optimize their online presence and ensure proper Google search engine optimization (SEO). In addition to these working experiences, I have been plugged into the social media space for over five years now. As an intern, I worked alongside the Northern Illinois University’s College of Business and helped maximize their social media potential. Lastly, I am a self-taught website designer, and with the help of R-Studio and Hugo Themes, I designed and coded this very website you are on now.

I look forward to working with you and your business soon. Thank you for visiting.


  • Website Development
  • Social Media Management
  • Google Analytical Guidance


  • DBA in Marketing and Sales, 2022

    Louisiana Tech University

  • Masters of Information Systems, 2018

    Northern Illinois University

  • B.S. of Marketing and Sales, 2017

    Northern Illinois University



Coded this website and others in R-Studio via Hugo Themes.


Data Analysis in Google Analytics, R, STATA, SPSS, and SAS.


Salesforce, Sales Technology, and Social Media Analysis



Owner and Founder

Zmich Consulting LLC

Jan 2020 – Present Ruston, Louisiana
Small business social media guidance and website design.

Graduate Research Assistant

Louisiana Tech University

Sep 2018 – Present Ruston, Louisiana

Responsibilities include:

  • Research
  • Teaching
  • Service


Digital Certifications That Keep Me Fresh and In The Know

Advanced Google Analytics

See certificate

Google Analytics for Power Users

See certificate

Google Analytics for Beginners

See certificate

HTML Essential Training

Formulated HTML website building.
See certificate

NIU Professional Selling Certificate

See certificate


My Past Marketing-focused Projects

Student Voices Blog - Northern Illinois University

Helped Write, Publish, and Manage NIU CoB’s Social Media.

NIU Business Magazine - Crossing Boundaries

Helped develop, write, and publish the NIU CoB Magazine.

Service Offerings

Provided by Zmich Consulting LLC

Marketing Flyers

Marketing Flyers for Social Media
Marketing Flyers

Website Development

Website Development and Design
Website Development

Recent Publications

Send Me a Message