Publications

Louis J. Zmich, Breanne Mertz, Cameron Sumlin, Julie Mulard (2020). Be Honest with Me: What Happens when Social Media Influencers Lie?. In AMS.

PDF Code Dataset Project Poster Slides Video Source Document

Louis J. Zmich, Mya Pronschinske Groza, Mark D. Groza (2020). UNDER REVIEW: Organizational Innovativeness and Firm Performance: Does Sales Management Matter?. IMM.

Amin Saleh, Louis J. Zmich, Barry Babin (2019). UNDER REVIEW: A systematic review and meta-analysis of consumers' behavioral responses to interpersonal touch. JSM.