Be Honest with Me: What Happens when Social Media Influencers Lie?

This manuscript attempts to address the following questions, do influencer "stories,” which attempt to showcase authentic behavior, positively affect viewer attitudes? Further, what if the stories portrayed by SMIs are not true? Do the lies actually matter? This manuscript examines the relationship of SMI storytelling, authenticity, and attitudes towards the SMIs. Authenticity has recently been broken down into three concepts, True-to-Ideal (TTI), True-to-Self (TTS), and Trueto-Fact (TTF). The latter facet is this study's focal point.